Dave Alred MBE PhD is widely acknowledged as one of the best coaches operating on the planet today. Dave has helped athletes and businesses alike, to improve themselves far beyond their own personal expectations. His relentless drive and application towards performance and improvement has put him right at the very peak of his field. There is no one better to help you reach your full potential.
Handle stress, harness energy, and perform when it countsMore
Dealing with pressure is a skill just like any other. Even sports stars rely on tried-and-tested strategies when the stakes are high.
For many, their success is down to one man: Dr Dave Alred MBE, widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby’s most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage. Now Dave Alred is finally ready to share his eight groundbreaking principles. From cultivating a no-limits mindset to unleashing the performance-enhancing powers of language, THE PRESSURE PRINCIPLE will help you produce your best in work and at home.