Your Brand as your Value Proposition
A brand is not about purchases, it’s about a relationship; the latter drives the former. In developing a brand, there is a need for intense focus and sacrifice; the ability to express the emotional values you deliver to your customers in no more than three words. It only works when it all works.
Marketing Your Story
In these challenging times getting in front of customers is key - that’s marketing, and it’s never been more important! Martin Williams’ workshop will cover a wealth of ideas including three simple marketing techniques of customer acquisition, increasing the average value of a sale and improving the frequency of purchase with clients.
If your website fails to connect with your visitors your on-line business will not succeed. That is why your business needs to consider the behaviour of your website visitors- Internet Psychology. Without thinking about the people who visit your website and how they might use it, you could be designing the site just for your own preferences. Your on-line presence will only make money if it works the way your customers want it to work.
Assessing your Website
Your website is an extraordinary tool; but does yours work? It should have a purpose, a structure; it’s story must be compelling and should communicate clear benefits; it should build relationships assiduously. Most importantly your web site needs to be found!