Expert Insight: Marketing

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Your Brand as your Value Proposition

A brand is not about purchases, it’s about a relationship; the latter drives the former.  In developing a brand, there is a need for intense focus and sacrifice; the ability to express the emotional values you deliver to your customers in no more than three words. It only works when it all works.

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Your Brand as your Value Proposition

Telling your Business Story

Telling stories makes it memorable, gives you impact.

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Telling your Business Story

Marketing Your Story

In these challenging times getting in front of customers is key - that’s marketing, and it’s never been more important! Martin Williams’ workshop will cover a wealth of ideas including three simple marketing techniques of customer acquisition, increasing the average value of a sale and improving the frequency of purchase with clients.

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Marketing Your Story

Internet Marketing

If your website fails to connect with your visitors your on-line business will not succeed. That is why your business needs to consider the behaviour of your website visitors- Internet Psychology. Without thinking about the people who visit your website and how they might use it, you could be designing the site just for your own preferences. Your on-line presence will only make money if it works the way your customers want it to work.

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Internet Marketing

Assessing your Website

Your website is an extraordinary tool; but does yours work? It should have a purpose, a structure; it’s story must be compelling and should communicate clear benefits; it should build relationships assiduously. Most importantly your web site needs to be found!

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Assessing your Website

New Revenue Streams

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New Revenue Streams